– Valley International Trade Associations Newsletter, February and March, 2008 and MBITA February-March 2008 Newsletter

Partnership in International Trade

2008 is the best year for small and mid-sized companies in the U.S. to get involved in international trade to diversify their sales and generate additional revenue. The agenda of many of these small and medium sized enterprises are now including exporting options, made possible by the stellar standards of American products coupled with the fact that American products and services are less expensive for world markets.

As international trade professionals, we have to take advantage of the current trends by putting all our efforts into informing and inspiring more small businesses to take part in the global economy. Partnership will provide us with the significant synergies, efficiencies and competitive leverage to undertake important international projects aimed at helping small businesses to be export-ready in marketing their goods and services abroad. The determining factor in partnering is not size, technology or finance; more important factors are leadership, vision, a compelling set of value propositions, competence and a high degree of commitment.

The Outcomes of our Partnership will help small businesses:

  • To eliminate the myth that says exporting is too risky, not profitable and a highly complicated venture.
  • To remove the fear of exporting. As well-known quality guru Edward Deming says: “Fear takes a horrible toll, hurts people. Replace fear with freedom and security.”
  • To provide leadership in putting together an effective export plan, and taking action and seeking guidance when they need it.
  • To sharpen their competitive skills in facing global customer base with different needs and expectations.
  • To empower and encourage them to take calculated and educated risks in international trade to expand their businesses and learn from international customers in innovating new products and services.

The time is now for the international trade professionals to work and team together in extending the much-needed exporting support to the small businesses who are responsible for eighty percent of the job creation in the US economy.

Ayse Oge, President, Ultimate Trade, International Trade Speaking, Consulting and Training.
She can be reached by e-mail: